100% Seats Filled for 3 Consecutive Years

“with a 68% Drop in CPL Last Year”

68% cost-per-lead drop and 100% seat occupancy for three consecutive years

Overview

For Amrita School of Nanosciences and Molecular Medicine, a performance marketing strategy was executed across Meta and Google Ads to drive M.Tech admissions. By refining audience targeting and aligning high-intent search creatives, the campaign achieved 100% seat occupancy across 3 consecutive academic years (2024, 2025, and 2026). The 2026 campaign more than doubled lead generation while slashing ad spend by 37% over last year.

Result

Admissions impact: Achieved 100% seat occupancy across 3 consecutive academic years.

Lead scale: +113% increase in Meta leads year-over-year.

Cost efficiency: 68% reduction in cost per lead compared to last year.

Google performance: 1.26 lakh clicks at 18.9% interaction rate and ₹0.71 CPC.

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