Driving Jewellery Sales Through Targeted Digital Campaigns
“33.2x ROAS”
Overview
Amid heavy festive competition, the campaign focused on driving high-intent leads that converted into store visits. Through targeted Meta and Google Ads, Onam-themed creatives, and WhatsApp and RCS follow-ups, the effort stayed tightly aligned with the sales team to maximise offline conversions within a short campaign window.
Result
The campaign delivered a 33.2x ROAS