Nida Anjum. FEI World Championship Monpazier, France

Nida Anjum. FEI World Championship Monpazier, France image gallery

Endurance riding is not a sport India watches. That was the problem, and the whole point. Nida Anjum finished 17th out of 118 starters at the FEI World Championship in Monpazier, France. First Indian to compete in the senior category. She rode Petra Del Rey. The result was historic. We ran the digital campaigns that carried it home.