Thoofanonam - Maattathinte Onam ( Onam for Change )

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With Operation Toofan: The Narco Hunt gaining widespread attention across Kerala, Aster Medcity extended the conversation into an Onam campaign with a powerful social message: celebrate Onam without drugs. Antcep conceptualised and executed the 360-degree campaign titled “Thoofanonam - Maattathinte Onam”, bringing the message to life through hoardings, event collaterals, videos, a branded roadshow vehicle, and on-ground activations. The Thoofanonam vehicle travelled across Ernakulam, taking the campaign to key public spaces and college campuses, engaging young audiences and encouraging them to celebrate a clean, drug-free Onam. The roadshow received strong public participation and appreciation across the city. The campaign also received appreciation from Hon. Minister of Home, Shri Ramesh Chennithala, who wished the initiative success. Through Thoofanonam, Antcep helped turn the spirit of Onam into a larger message of positive change, an Onam that is clean, responsible, and free from drugs.