Surgical Gastro Campaign Bhayapaadilla – Not That Scary
Surgical Gastro Campaign Bhayapaadilla – Not That Scary image gallery
Highlights
Most people who need gastro surgery are picturing something from thirty years ago. A long incision, weeks in bed, a scar they carry for life. That fear is why they wait. "Not That Scary" was built to correct the picture. Aster Medcity's surgical gastroenterology team does most of these procedures through keyhole incisions now, with recovery measured in days. The campaign said that plainly, without overselling it and without pretending surgery is nothing.
