29th IFFK There’s a bit of cinema in everyone here

In Kerala, cinema is more than entertainment. People here know their directors, remember dialogues from decades ago, and can debate plot twists like seasoned critics. Capture that shared cultural love and deep knowledge of cinema in a single line: There’s a bit of cinema in everyone here. The campaign utilized everyday Kerala scenes, from tea shop debates to grocery shops, showcasing how cinema is present in conversations, gestures, and expressions all around us.